According to this article, nearly half of small businesses surveyed did not have a website last year. And many of those businesses had no plan to get one.
The primary reasons these small businesses said they do not have a website?
- they don’t think they need one
- they don’t think it will help their business
- they think owning a website is too difficult
- they think owning a website is costs too much
In 2017, this fascinates me.
The article does a good job of addressing each of these objections. Here’s my own commentary.
If you’re doing business in 2017, you need a website. Even if it’s a simple one page brochure-style website, more and more customers turn to the internet when looking for products or services. If your business isn’t there, you’re as good as invisible to them.
There are a lot of ways a website can help your business: brand awareness, building an email list, conducting surveys, selling your products online….
It’s never been easier to get a website, regardless your technical expertise or your budget. Tools and services like WordPress, Squarespace, Wix and others let you create a basic website on your own. Sure, doing it yourself might not get you all fancy functionality of the big players, but it will get you started.
Creating a website has never been more affordable. You can get one for free on WordPress.com. Or for less than $200 a year you can register your own domain name, get a web hosting account, install the free WordPress software (most web hosts these days offer one-click installation from your hosting account), and install a free or inexpensive WordPress theme. Again, you won’t get all the fancy bells and whistles of the big players’ websites, but you probably don’t need anything that fancy. And once you start getting feedback from your customers you can invest in the upgrades that actually make sense.
Now, I don’t want to leave the impression (and devalue my own services) that building and managing a website is a piece of cake. As I tell my clients, owning a website does take work, especially when it comes to behind the scenes stuff like security and performance. But the bottom line is this: with more and more people online, and especially with the rise of mobile, your business needs a home on the internet.
There are so many options available for any business and any budget. A website is a good investment for your small business. Don’t overthink it, just do it.